Wednesday 27 January 2010

Target Audience Research

For our target audience research, we created a small questionnaire that we gave to people of various ages to see what type of people typically watch thriller films. This gave us an impression of who we should make our film appeal to. The questionnaire is below:

  • How old are you? ........
  • Are you male or female? .....................
  • Do you watch films? ........
  • What is your favourite genre of film? ............................
  • Do you enjoy thriller films? ..............................
  • Please state your favourite thriller and say why you like it: ...................................................................................................................................................................
  • What age characters do you like to see in films? ..........
  • Why do you like to see this age of character? ......................................................................

From our questionnaire, we determined our target audience. Here is what the results showed:

  • Young people do not watch thriller films, largely due the unsuitable themes associated with the genre
  • Boys often enjoy thrillers more than girls
  • People in there late teens are very fond of the thriller genre
  • People over the age of 50 do not like thrillers as much as the younger people
  • Men who are aged between 25-45 enjoy thriller films with crime themes
  • People like characters similarly aged to themselves, so they can relate to them more

We decided that our thriller film is targeted at older teenagers and adults below the age of 50. This is because the characters we wish to use in the rest of the film are aged around 40, so people of this age can relate to their situation. Also, we found that older teenagers liked most thriller films for the excitement, rather than the relatability factor. This is why our film will also appeal to them. The older generations may not appreciate the violent themes running throughout our film. We are not excluding them totally however, as they have just as much right to enjoy our film as anyone else, this is merely from what the questionnaires showed us.

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